Brand Identity

FinEduQ

FinEduQ is an organization dedicated to financial education for populations and businesses, with a mission to provide them with a deep understanding of Quebec financial concepts and help them fully benefit from the advantages that Quebec's financial system offers.

Methodological Approach
FinEduQ - Methodological Approach

THE CHALLENGES

FinEduQ, a financial education platform, needed a strong identity and an intuitive interface to democratize access to financial knowledge. The challenge was to make complex concepts accessible and engaging for everyone.

The project challenges

We had to design a reassuring brand and a fluid user experience, capable of simplifying financial learning and encouraging user autonomy, regardless of their knowledge level.

WORK CARRIED OUT BY OUR TEAM

We designed the visual identity and interface of FinEduQ, creating a clear and motivating learning environment for financial education.

1

Creation of a reassuring brand identity

We developed a sober and professional visual identity, inspiring trust and serenity. The design was thought out to de-dramatize finance and invite learning.

2

Pedagogical UX/UI design

The interface was structured to facilitate progression. We created clear learning pathways and visual tools to make financial information digestible and easy to understand.

3

Prototyping the learning experience

We created detailed prototypes to validate the platform's ergonomics, ensuring that users can easily navigate between courses, tools, and resources.

THE RESULTS

A credible identity and pedagogical interface that facilitate access to financial education.

A brand that inspires trust

FinEduQ's visual identity immediately establishes the platform's credibility, an essential element in the financial field.

A simplified user experience

The clean design and intuitive navigation allow users to focus on their learning without being hindered by technical complexity.

A tool ready for impact

The accomplished design of the platform offers a solid foundation for deploying an educational solution capable of transforming users' relationship with their finances.

Technology & Access

Technologies Used

Discover the modern and high-performance technologies that brought this exceptional project to life.

Figma
PLATFORM

Multiplatform

Visual identity adaptable to various media for consistent online and offline presence.