UrbanJungle
UrbanJungle is an innovative application that allows Canadian urbanites to learn plant basics in a fun way through search games, interactive quizzes, and engaging activities. It transforms botanical learning into a playful and accessible experience for everyone.
THE CHALLENGES
UrbanJungle aimed to make botanical learning accessible and fun for urbanites. The challenge was to design an identity and user experience that transform education into a captivating game.
The project challenges
We had to create a playful visual identity and an intuitive mobile interface from scratch, capable of making plant discovery attractive to a broad audience, while integrating effective gamification mechanics.
WORK CARRIED OUT BY OUR TEAM
We designed the brand identity and user experience of UrbanJungle, creating a colorful visual universe and an engaging interface for botanical learning.
Creation of a playful brand identity
We developed a vibrant and energetic visual identity. The logo and illustrations were designed to evoke the pleasure of discovery and make the world of plants accessible and friendly.
Design of a gamified experience
The interface was designed around the game. We integrated progression and reward mechanics to motivate users, while ensuring simple and fluid navigation.
High-fidelity prototyping
We created complete interactive prototypes to validate user flows and interactions, ensuring an optimal mobile experience before development.
THE RESULTS
A strong brand identity and engaging app design that make botany accessible to everyone.
A distinctive and attractive brand
UrbanJungle's visual identity stands out for its originality and freshness, creating an immediate connection with urban users.
A validated user experience
User tests confirmed the appeal of the playful approach and the ease of use of the interface, validating the concept of learning through play.
A concept ready for development
The complete design and detailed prototypes provide a solid foundation for the future development of the application, ensuring a clear vision of the final product.
Technologies Used
Discover the modern and high-performance technologies that brought this exceptional project to life.
Mobile • iOS • Android
Mobile interface optimized for an intuitive and playful learning experience.
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